BRANDING | LOGO DESIGN | CALLIGRAPHY | PACKAGING DESIGN
THE CLIENT
Harissa Beauty offers an unparalleled skincare experience, deeply rooted in the time-honored traditions of natural beauty. Their skincare line, crafted with the finest organic ingredients, is a true testament to purity and tradition. By blending ancient wisdom with modern wellness, Harissa Beauty ensures that every formula is created using traditional methods, honoring the integrity of nature in every drop.
DESIGN APPROACH
Discussing the brief, challenges, solutions and design process
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THE CHALLENGE
Harissa Beauty needed an identity that could communicate its natural origins and sense of tradition while establishing a more distinctive, luxurious presence. The challenge was also to create a system capable of giving each ingredient its own personality without fragmenting the brand.
THE CHALLENGE
The identity was built around a refined monogram, a restrained typographic system and a distinctive visual code for each botanical ingredient. Together, these elements create a collection that feels varied in character, yet unmistakably belongs to Harissa Beauty.
THE LOGO
A SIGNATURE RATHER THAN SIMPLY A MARK
The intertwined HB monogram was designed with fluid, expressive lines to introduce a sense of craftsmanship, heritage and femininity. Its more ornamental character is balanced by the restrained Harissa Beauty wordmark beneath it, creating a contrast between tradition and contemporary refinement.
