BRAND IDENTITY | LOGO DESIGN | LETTERING | CALLIGRAPHY | STATIONERY | PACKAGING DESIGN
THE CLIENT
Main d'Or is a hand-crafted jewellery store from Paris.
The brand's name is in French, meaning "Hands of Gold", suggesting the manual process, quality and exclusivity of its products.
Being located on Av. de Suffren, near the Eiffel Tower, the store is usually visited by tourists and focuses on attracting women that seek a (jewellery) souvenir from Paris.
THE OBJECTIVE
Create a brand identity that attracts women who visit Paris and seek to find a souvenir.
The logo should suggest the minimalist, simple and modern style of the jewellery.
Although feminine, the brand wants to align with the "strong women" personality.
The overall feel of the brand should be light, feminine and with a luxurious touch.
Emphasise the uniqueness of the items (handcrafted)and the fact that they are 100% made in France, by French people, only in local workshops.
THE SOLUTION
For the minimalist, simple and modern style, I decided to create a Sans Serif font. The lettering is rather bold, to invoke the "strong women" personality.
As the name suggests, gold is an important part of the brand so it was clear that this is the color we will go with. To enhance the luxurious touch, the gold present in the logo is made out of a reflective material, while the white background creates the feminine, light and open feel the brand was looking for.
To emphasise the French authenticity, we decided to add "Paris" under the name. The Serif lettering designed here adds to the luxurious feel.
The perfect-circle "O" enforces the logo's modern style.
The open style of the "R" makes it distinct, adding personality to the logo,
without looking out of place.
Thick and thin line combination for elegance.
The serif endings are straight, to share a common ground with the main logo
The Packaging is minimalist, incorporating only the Logo on a white, leather textured jewellery box.
Thank you card, with custom calligraphy
