LOGO DESIGN | CALLIGRAPHY | PACKAGING DESIGN
THE CLIENT
Manoir Dufort is a wine producer from Provence, France.
In their search for a logo, the nearby forest and the fortress-like mansion were elements that should define the visual identity of the brand.
DESIGN APPROACH
Discussing the brief, challenges, solutions and design process
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THE PROBLEM
Create a logo that evokes elegance and luxury.
For the symbol, include the forest that neighbours a side of the vineyard. The symbol should look strong and create a heritage look.
For the font, the client was looking for a balance between masculine and feminine styles.
THE SOLUTION
The deer hors are a symbol of the forest while the castle evokes the strong and serious attitude of the brand.
For the font, we decided to go with a calligraphic style, with a classic elegant look. This way, the masculine-feminine balance is present in the logo
FROM VISION TO REALITY
In order to bring the customers you want, you first have to adress in a way they like. Now, with its new image, the brand can attract the customers it was looking for.
BOTTLE DESIGN
The tall and slim bottle enhances the luxurious feel of the brand, while also making itself distinct from the competition. To maintain the simple look, the logo is directly printed on the glass bottle, alongside the wine category.
PACKAGING DESIGN
We wanted to maintain the clean and minimal style also on the packaging.
Thus, the box design is white, with silver, reflective touches, to match the simple, yet luxurious bottle that is inside.
Adding the oversized emblem, made the packaging recognisable without being repetitive; all sides of the box are covered, so is easy to recognise it from all angles.
The black logo creates contrasts with the light background, making each element distinct and pop up.
With all these elements combined, clients can easily recognise the packaging the style
TIMELESS WINE, TIMELESS DESIGN
A high quality wine needs a high quality design to tell its story.
