BRAND IDENTITY | LOGO DESIGN | SOCIAL MEDIA | WEB DESIGN | PACKAGING | STATIONERY
THE CLIENT
Myera Salon, a premier nail salon, approached me to elevate their brand with a refined and sophisticated design that truly reflects their luxury services.
Seeking a branding solution that exudes elegance, Myera Salon wanted a visual identity that would captivate their clientele and establish a high-end presence on social media.My mission was to create a luxury-inspired brand that showcased their commitment to quality and elevated their online presence to new heights of sophistication.
DESIGN APPROACH
Discussing the brief, challenges, solutions and design process
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THE PROBLEM
The brand has to evoke luxury, femininity, modernity, without looking too "soft".
Reflect the professionalism, and sophistication the salon offers
Make it appeal to modern women
THE SOLUTION
I created a logo that evokes luxury with a feminine touch, balancing elegance and modernity. The design reflects a professional, up-to-date style, perfectly capturing the salon's commitment to high-quality service. It’s a symbol of sophistication, representing Myera Salon’s expert approach and refined brand image.
LOGO DESIGN
MODERN ELEGANCE, CLASSIC FEMINITY
The luxury logo combines classic femininity with modern elegance, achieved through the thoughtful pairing of a sans-serif font with a serif font. This blend creates a timeless yet contemporary feel, perfectly reflecting the salon's upscale services.
The black color adds sophistication, providing a sober, professional, and strong visual identity.
The use of pink as a gradient in the brand theme adds a vibrant, feminine touch that captures attention. This carefully chosen color element enhances the overall design, creating a dynamic and eye-catching visual appeal.
CHIC AND CLEAN: A MODERN BRANDING WITH FEMININE TOUCHES OF PINK
For Myera Salon, I created a social media branding that centers around a white-based design, providing a modern and fresh aesthetic. A touch of gradient pink is incorporated to enhance the feminine feel, adding a vibrant yet subtle warmth. The overall white tone ensures the social media feed looks clean and professional, while still conveying a distinct feminine identity that’s easy to recognize. This approach creates a balanced, elegant, and cohesive look across their platforms.
CRAFTING ELEGANCE:
A HARMONIOUS DIGITAL EXPERIENCE
The website’s UI follows the brand’s sleek theme, creating a clean and modern aesthetic.
I’ve designed the UX to ensure an optimal experience, making it easy for users to navigate the site. The top menu highlights key sections such as “Promotions” and “Shop,” encouraging visitors to explore the offerings. Upon scrolling, the site introduces the salon, the Academy for nail courses, and the online shop, while the "Make an Appointment" button and engaging text prompt users to book their visit right away.
SCULPTED ELEGANCE: A MINIMALIST APPROACH TO LUXURY PACKAGING
The products feature minimalist packaging crafted from high quality materials, focusing on simplicity and elegance. The design highlights only the essential elements, ensuring that the products stand out and allowing their true beauty to shine through.
SHAPING SPACE:
THE OUTDOOR ADVERTISEMENT DESIGN
The advertisement design reflects the brand’s signature minimalist and luxurious style, with a refined and elegant approach that emphasizes simplicity. The subtle use of color enhances the overall sophistication, perfectly aligning with the brand's sleek, understated aesthetic.
SOPHISTICATION AT YOUR FINGERTIPS
Designed with simplicity and elegance in mind, these business cards combine a clean white base with the signature pink gradient of the brand. The front is reserved for a bold display of the logo for effortless brand recognition, while the back features key contact details and social media links, reinforcing the salon’s focus on building a strong online presence across Instagram, TikTok, and Facebook.
